Nekozuki's Online Store for the US Opens
(Representative Director: Yukako Futono, Headquarters: Morioka City, Iwate Prefecture)
Nekozuki, a specialty store that sells safe and secure cat products with uncompromising pursuit of ease of use for cats, has opened an e-commerce site for “nekozuki” (cat lovers in Japanese language), in America on January 24, 2023.
The company hopes to make American cats happy by providing products that solve cats' problems.
Nekozuki continues to provide products for cats to create a world where cats can live happily and energetically. That is our mission. Cats play the leading role in our manufacturing, so we are a company that puts cats first in everything we do.
How would you feel if you were a cat? We develop our products with this in mind. This is our concept of "manufacturing from the cat's point of view. In order to develop an item, it must pass through dozens of checks by our "Neko (cat)” employees. They may be the most outspoken employees in our company.
Spreading the excellence of local Iwate products to the world
Our manufacturing is done with the cats' best interest in mind. In addition, we have also made our products with a strong commitment to our hometown, Iwate, which has the second largest forest area after Hokkaido. Our place has a rich variety of lumber that we use in our line of products.
It is our pride that the city where our office is located, Morioka, was voted the second most beautiful city in the world to visit in 2023 by the New York Times. Please come visit us! It only takes two and a half hours from Tokyo by bullet train!
Through this e-commerce site, we would like to spread products for cats around the world, and at the same time, we would like to spread the excellence of Iwate's craftsmanship across the globe.
Representative Director Yukako Futono (Born in Morioka City, Iwate Prefecture)
I love cats so much that I quit my 9 to 5 job and started my own business in Iwate Prefecture in 2005. I was so excited to be able to work with cats, which I love so much! However, customers were hard to come by and there were days when there were no sales. At night, I worked part-time as a cashier at a supermarket to make ends meet. By chance, I started selling through e-commerce, and the number of customers gradually increased. At first, I purchased and sold products, but there were no products in the world that could solve customers' problems, and I thought, "If there are no products, I have to make them and started product development from scratch in 2008. In 2010, I started selling products developed with Iwate materials and Iwate craftsmen directly from the manufacturer to customers under my original brand "Nekozuki".
The seeds for product development come from my own problems and those of my customers. As a cat lover, I want to help the cats I love.
Our mission is to expand Nekozuki from Iwate to the world and solve cats’ problems with the feelings of a cat lover.
In 2022, we will launch Nekozuki Product Development Office and deepen our research on cat ecology with the cooperation of experts.Our dream for the future is "to produce houses where cats and humans can live together from scratch”.